Join the Personalities
Launched in 1995, 1+1 was the first commercial TV Channel in Ukraine.
As a general entertainment channel it is recognised for its original content
and its introduction of winning international formats.
To develop a consistent look for packaging promotions across on and off air
whilst retaining the existing logo and colour palette.
Using the DNA of the logo – a square, we created a simple and flexible
device allowing content to be revealed in numerous ways.