Wonder

Canal+

Network Identity

3
  • CANAL+_PARTS6
  • CANAL+_PARTS1
  • CANAL+_PARTS3
  • CANAL+_PARTS5
  • CANAL+_PARTS4
  • CANAL+_PARTS2


Reinventing a Classic

Background
Launched in 1990, Canal+ is the leading commercial TV Network in Spain.
The network comprises of Canal+, an entertainment channel, and a series
of genre based channels including Sport, Movies and Events,
showing premium home grown and international content.
The Challenge
To reinvigorate a network that had lost its way by establishing
a clear brand hierarchy and applying common design principles
across the entire network.
The Solution
Simplicity was the key. By rationalising the existing logo architecture
we were able to change the perception of the master brand and align
all the other channels across the network.
An Injection of vibrant colour, combined with a bold graphic approach
resulted in a beautiful and very different destination that perfectly
defines the quality of the brand.
“These days it is not easy to find professional creatives,
who are able to specialise in each territory finding global
solutions for brands.
Tim and Paula are the kind of creatives you want to have
on a project, they will always push for the best and are
really hard working. A fantastic and very focussed team”
Germán Sela Orbe
Brand Manager
CANAL+ Spain
Client
Canal+
Agency
Red Bee Media