Reinventing a Classic
Launched in 1990, Canal+ is the leading commercial TV Network in Spain.
The network comprises of Canal+, an entertainment channel, and a series
of genre based channels including Sport, Movies and Events,
showing premium home grown and international content.
To reinvigorate a network that had lost its way by establishing
a clear brand hierarchy and applying common design principles
across the entire network.
Simplicity was the key. By rationalising the existing logo architecture
we were able to change the perception of the master brand and align
all the other channels across the network.
An Injection of vibrant colour, combined with a bold graphic approach
resulted in a beautiful and very different destination that perfectly
defines the quality of the brand.
“These days it is not easy to find professional creatives,
who are able to specialise in each territory finding global
solutions for brands.
Tim and Paula are the kind of creatives you want to have
on a project, they will always push for the best and are
really hard working. A fantastic and very focussed team”
Germán Sela Orbe
Red Bee Media