Wonder

ITV

Brand Identity

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  • ITV_GALLERY_IMAGES1
  • itv logos3
  • ITV NETWORK COMP
  • itv1 logo
  • ITV_GALLERY_IMAGES3
  • ITV_GALLERY_IMAGES2
  • ITV_GALLERY_IMAGES6
  • ITV_GALLERY_IMAGES8
  • ITV_GALLERY_IMAGES5
  • ITV_GALLERY_IMAGES4

TV To Talk About

Background
ITV is the largest and most popular commercial television network in the UK.
The Challenge
To rebrand the entire ITV network and establish a clear family hierarchy.
In particular establish ITV2, ITV3 and ITV4 as ‘stand alone’ Identities,
which until then had been ‘eclipsed’ by the ITV1 brand.
The Solution
By giving each of the channels its own distinct look and feel,
we were able to reflect their individual personalities and audience growth
whilst establishing a clear structure across the family.
Client
ITV Marketing
Agency
Red Bee Media