Wonder

1+1

Brand Development

2
  • 1+!_join the personalities1
  • 1+1_twitter_page
  • 1+1 POSTER2
  • 1+1_POSTERS1
  • 1+!_join the personalities3
  • 1+1_PROMOS
  • 1+!_join the personalities2
  • 1+1_PROMO_STYLEGUIDE1
  • 1+1_PROMO_STYLEGUIDE2

Join the Personalities

Background
Launched in 1995, 1+1 was the first commercial TV Channel in Ukraine.
As a general entertainment channel it is recognised for its original content
and its introduction of winning international formats.
The Challenge
To develop a consistent look for packaging promotions across on and off air
whilst retaining the existing logo and colour palette.
The Solution
Using the DNA of the logo – a square, we created a simple and flexible
device allowing content to be revealed in numerous ways.
Client
1+1.