Wonder

BBC Two

Brand Identity

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  • D&AD
  • BBC2_PARTS1

The Hero

Background
Now celebrating its 50th year BBC2 started life as the home for alternative programming on the BBC.
Throughout its history BBC2 has been known for its ambitious
and groundbreaking programming spanning drama, factual and comedy.
The Challenge
Always the hero, we were tasked with developing the personality of the 2
by injecting it with wit and humour.
The Solution
Over several years we designed many idents for the channel,
taking it from outer space to a kebab shop and everywhere in between.
We have won many awards for our contribution to this identity
including a much coveted D&AD Black Pencil.
Client
BBC TWO Marketing
Agency
BBC