Wonder

CBBC

Brand Identity

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  • CBBC STYLEGUIDE

It’s Infectious!

Background
CBBC is the BBC’s home of drama, news, entertainment and factual programming for children aged 6-12 years old.
The Challenge
To rebuild the channel from the logo up and retain CBBC’s position
as the number one destination for children.
Making CBBC playground currency particularly with boys
and to attribute content back to the brand.
The Solution
We created a modular cross platform identity with the CBBC logo at its heart. The concept is constantly evolving, keeping it fresh and relevant.
It has the flexibility to be content, event or even audience driven.
The identity is 7years strong in 2014!
“Working with Tim and Paula was a great experience. Together they brought a vast amount of experience to the project. Their approach was both rigorous and professional and their creativity is second to none.
They came up with a smart, innovative and fun solution that I’m sure
will stand the test of time. A lovely team to work with”

Kelly Turner
Former Head of Marketing CBBC and CBeebies
BBC
Client
CBBC Marketing
Agency
Red Bee Media