Wonder

Guitar Stories

Programme Branding

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  • GUITAR STORIES
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Guitar Heroes

Background
Sky Arts series where legendary guitarists discussed the six
guitars that shaped their careers. The first featured Mark Knopfler
of Dire Straits, famous for his highly individual sound heard
on tracks such as ‘Sultans of Swing’ and ‘Money for Nothing’.
The Challenge
To create a simple and iconic logo design that could span
all genres of music.
The Solution
We used the classic plectrum shape as a ‘badge’ combined with
retro style typography to create a logo equally at home with Rock,
Blues, country or jazz.
Client
The Mob Film Company