TV To Talk About
ITV is the largest and most popular commercial television network in the UK.
To rebrand the entire ITV network and establish a clear family hierarchy.
In particular establish ITV2, ITV3 and ITV4 as ‘stand alone’ Identities,
which until then had been ‘eclipsed’ by the ITV1 brand.
By giving each of the channels its own distinct look and feel,
we were able to reflect their individual personalities and audience growth
whilst establishing a clear structure across the family.
Red Bee Media