Brand Identity

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A New Direction

Renault TV is Europe’s most advanced automotive TV channel,
broadcasting 24/7/365 with a potential audience of 30m households.
First launched in 2009 the channel has evolved from a niche
channel into a broader entertainment channel.
The Challenge
To realise Renault’s ambition to be a true entertainment brand
by finding a solution that would embrace their core values of dynamism,
playfulness and spontaneity that have made them one of the world’s most innovative brands.
To attract a broader and more female skewed audience (25-44).
The Solution
Our solution was to capture the spirit of Renault in an abstract way
using only shape, colour and movement.
By redesigning the RTV logo and placing it at the heart of the identity
it became the catalyst and starting point for all navigational elements.
The new look is clean, concise and beautiful, retaining warmth and humanity
through fluid, fun and energetic movement and subtle use of audio.
We created an identity that could evolve in alignment with Renault’s
ever changing programme schedule, entertaining and surprising the viewer at every opportunity.
“Working with Wonder was great-they responded well to our brief (which did change somewhat throughout the process, but they adapted with good humour and never ending patience) and the end result looks great and is a testament to their creativity and their ability to understand and adapt to client needs”
Diane Glynn
Director of Content
Publicis Entertainment
Publicis Entertainment