SBG News Network

Brand Identity

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The News Where You Are

Sinclair Broadcasting Group is an American telecommunications company operating 145 local TV stations across the country. Sinclair’s group reaches 38% of US households and includes brands such as Fox, ABC, MyTV, CBS, NBC and Univision.
The Challenge
To update and unify the on-air look of local news in more than 51 markets across the US.
The Solution
We designed a modular toolkit that is both flexible and easy to update for the in-house team. Using a cohesive design style, distinct looks were created for specific audiences in the major Sinclair marketplaces.
The Brand Gallery