Wonder

Univision

Brand Identity

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  • UNIVISION2
  • UNIVISION1
  • UNIVISION5
  • UNIVISION6
  • UNIVISION7
  • UNIVISION8
  • UNIVISION3
  • UNIVISION4
  • UNIVISION_LOGO

The Hispanic Heartbeat of America

Background
Univision started out as KWEX-TV, the first Spanish-language
television station in America. With sixteen broadcast, cable and digital networks UCI is now the leading Hispanic media company and America’s fifth largest network.
Challenge
To modernise Univision and maintain the network’s positioning as ‘the Hispanic Heartbeat of America’.
Solution
To rationalise the on-air package creating brand consistency across
all elements.
By taking the four colours of the Univision logo we designed a simple, contemporary and vibrant home that brought together Entertainment,
News, Kids and Sport under one roof.
Agency
The Brand Gallery