Power The Experience

ANC Sports have created display systems for professional and collegiate sports stadiums around the US since 1997.

We understood the company’s history within a traditional sports marketplace, as well as the need to take the experience that the brand delivers and recast it in a way that worked for the future. ANC introduced new products and services for both sports and non-sports venues, becoming bigger, bolder and more powerful. Its branding needed to reflect those qualities and define its position as a larger more diverse company.

ANC needed a fresh approach to their brand and marketing material. Driven by our positioning Power The Experience, we developed a bigger, bolder contemporary visual language, capturing the spirit of the company and the essence of the brand. The identity uses dynamic assets, reflective of its evolution beyond the world of prime time sports, adapting seamlessly to an endless variety of on and off air contexts.

Client: ANC