Power The Experience

ANC Sports have created display systems for professional and collegiate sports stadiums around the US since 1997.

We understood the company’s history within a traditional sports marketplace, as well as the need to take the experience that the brand delivers and recast it in a way that worked for the future. ANC introduced new products and services for both sports and non-sports venues, becoming bigger, bolder and more powerful. Its branding needed to reflect those qualities and define its position as a larger more diverse company.

ANC needed a fresh approach to their brand and marketing material. Driven by our positioning Power The Experience, we developed a clean and contemporary visual language, capturing the spirit of the company and the essence of the brand. The identity centers around a dynamic grey and red logo, reflective of its evolution beyond the world of prime time sports, adapting seamlessly to an endless variety of on and off air contexts.

Client: ANC