The Hero
Now celebrating its 57th year BBC2 started life as the home for alternative programming on the BBC. Throughout its history BBC2 has been known for its ambitious and groundbreaking programming spanning drama, factual and comedy.
We were tasked with developing the personality of the iconic 2 Identity launched in 1991, by injecting it with wit and humour to create a hero. Over several years we designed many idents for the channel, taking it from outer space to a kebab shop and everywhere in between. We have won many awards for our contribution to this identity including a much coveted D&AD Black Pencil.

Client: BBC TWO Marketing
Agency: BBC