Bbl & Slk

Design DNA

Our creative challenge was to align two of Soho’s most established and respected post production houses under one consistent Identity, whilst maintaining the historic equity in the names. There was a need to create a greater connection between all parts of BubbleTV and Silk (Sound), from the locations, buildings, staff and resources, whilst reinforcing a broader offering in the minds of clients.

Re-designing and connecting the brands personalities through colour, shape, font and motion into a flexible system that ensured a shared design DNA. By rationalising the existing brand assets to be more closely aligned, the new identity could work through logos, website, buildings, stationary, sponsorship and marketing materials.

Client: Chris Phinikas
Exec Producer: Kabir Malik