Reinventing a Classic

Launched in 1990, Canal+ is the leading commercial TV Network in Spain, showing premium home grown and international content. We reinvigorated a network that had lost its way by establishing a clear brand hierarchy and applying common design principles across the entire network.

A reimagined logo approach, combined with an dynamic injection of colour, resulted in a beautiful and very different destination that perfectly defined the qualities of the brand. Simplicity was the key. By rationalising the existing complex logo architecture we were able to change the perception of the master brand and align all the other channels across the network.

Client: Canal+
Brand Manager: Germán Sela Orbe
Agency: Red Bee Media