CBBC is the BBC’s home of drama, news, entertainment and factual programming for children aged 6-12 years old. We rebuilt the channel from the logo up and retained CBBC’s position as the number one destination for children. Making CBBC playground currency particularly with boys and to attribute content back to the brand.
We created a modular cross platform identity with the CBBC logo at its heart. It had the flexibility to be content, event or even audience driven. The concept was constantly evolving, keeping it fresh and relevant for nearly 10 years!
Client: CBBC Marketing
Former Head of Marketing CBBC and CBeebies BBC: Kelly Turner
Agency: Red Bee Media