CBBC is the BBC’s home of drama, news, entertainment and factual programming for children aged 6-12 years old. We rebuilt the channel visual language and retained CBBC’s position as the number one destination for children. Making CBBC playground currency and attributing content back to the brand.
We created an infectious world filled with characters, stories and the CBBC logo at its heart. The identity had the flexibility to be content, event or even audience driven. It was constantly evolving, keeping it fresh and relevant for nearly 10 years!
Client: CBBC Marketing
Former Head of Marketing CBBC and CBeebies BBC: Kelly Turner
Agency: Red Bee Media