The Power of Plus
Launched in 2003 Digital+ is a Spanish pay TV network incorporating the Canal+ family of channels.
Our strategy was to establish a clear hierarchy between the platform and the Portfolio of channels.
Placing plus at the heart of their communications, Digital+ ensured authority and clear brand ownership of their content. We re-imagined the plus in 3D, as a powerful window through which the promoted content could be presented.
Agency: Red Bee Media