The Power of Plus

Launched in 2003 Digital+ is a Spanish pay TV network incorporating the Canal+ family of channels.
Our strategy was to establish a clear hierarchy between the platform and the Portfolio of channels.

We re-imagined the plus as the dynamic and powerful window, through which the content was viewed. Placing the plus at the heart of their communications, ensured authority and clear brand ownership of their content.

Client: Sogecable
Agency: Red Bee Media