Discovery Showcase

We created an Identity to reflect the diverse nature of Discovery Showcase content and retain a clear connection to the individual channels.
An iconic ‘A’ character plays a fundamental role, creating a window into the bigger, brighter, bolder world of Showcase, driving all the elements, from promo ends to idents and bumpers.
We created a colourful and surprising identity, helping the audience understand the origin of the content they are watching, whether it be Discovery Channel, Animal Planet, Discovery Science, TLC, ID Xtra or Exclusive content. The bold colour coding further underpins content attribution.