A Window into the Discovery World
We created an Identity to reflect the diverse nature of Discovery Showcase content and retain a clear connection to the channels. To embrace the bigger, brighter, bolder world of Showcase we created a colourful and surprising package. The logo contains an iconic ‘A’ character that plays a fundamental role across all elements from promo ends to bumpers. Helping the audience understand the origin of the content they are watching, whether it be Discovery Channel, Animal Planet, Discovery Science, TLC, ID Xtra or Exclusive content. The bold colour coding further underpins content attribution.
Client: Discovery Networks EMEA
Channel Director : Unai Iparragirre
Creative Manager: Vicky Laughton
Brand Manager: Eleanor Davis