For over forty years, people who love entertainment have recognized HBO as the original – the first and best place to find the world’s most innovative programming. Our new look presentation for HBO Europe needed to embody the core values of the brand and deliver on ‘premium’.
We devised an understated graphic system that complimented the immersive, HBO Europe experience – not only beautiful but evoking the scale, drama and premium nature of the HBO Europe brand. Applying the principles of projection mapping to explore the HBO logo itself, we were able to use light to illuminate each scene and dynamically reveal the logo.
Client: HBO Europe
Former Creative Director HBO Europe: Gabor Varga