The Network of Champions
The PAC-12 is a college athletic conference operating on the west coast of the USA. Comprised of twelve colleges that stretch from Arizona to Washington State, with a wide range of sports including Football, Basketball, Baseball and Gymnastics. We needed to embody the brands values of ‘always pioneering, always innovating, always challenging’ and to visualize the aesthetics of ‘excellence’ and the west coast for the launch of the PAC-12 network.
We created a monumental presentation, graphically abstracting the west coast’s ski slopes, seascapes and canyons into dramatic backdrops for the athletes and sports featured in the PAC-12. Developing a dynamic graphic system using the brand assets for launch and beyond.