A New direction
Renault TV was Europe’s most advanced automotive TV channel, broadcasting 24/7/365 with a potential audience of 30m households. It evolved from a niche into a broader entertainment channel. To realise Renault’s ambition to be a true entertainment brand our solution needed to embrace their core values of dynamism, playfulness and spontaneity that have made them one of the world’s most innovative brands.
We created an identity that could evolve in alignment with Renault’s ever changing programme schedule, entertaining and surprising the viewer at every opportunity. Our solution was to capture the spirit of Renault in an playful and dynamic way using only shape, colour and movement. By redesigning the RTV logo and placing it at the heart of the identity it became the catalyst and spontaneous starting point for each element of the identity

Client: Publicis Entertainment
Director of Content: Diane Glynn Publicis Entertainment