The Hispanic Heartbeat of America
Univision was the first Spanish language television station in America. With sixteen broadcast, cable and digital networks UCI is now the leading Hispanic media company and America’s fifth largest network.
Our challenge was to modernise Univision and maintain the network’s positioning as ‘The Hispanic Heartbeat of America’.
By harnessing the Univision marque as the heartbeat of the identity system, we were able to create a simple, contemporary and vibrant home that brought together the Univision stars of Entertainment, News, Kids and Sport as one family. We rationalised the on-air package creating brand consistency across all elements.
SVP of Art & Design, Univision Network: Jorge Dominguez