The Hispanic Heartbeat of America
Univision started out as KWEX-TV, the first Spanish language television station in America. With sixteen broadcast, cable and digital networks UCI is now the leading Hispanic media company and America’s fifth largest network.
Our challenge was to modernise Univision and maintain the network’s positioning as ‘The Hispanic Heartbeat of America’.
We rationalised the on-air package creating brand consistency across all elements. By taking the four colours of the Univision logo we designed a simple, contemporary and vibrant home that brought together the Univision stars of Entertainment, News, Kids and Sport content under one roof.
SVP of Art & Design, Univision Network: Jorge Dominguez